Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
The flash-sale retailer now offers local discounts to consumers in four major cities.
Luxury flash-sale retailer Rue La La said today it has launched local offers for consumers in New York City. Rue La La already offers local offers in Boston, Seattle and Philadelphia. RueLaLa.com is No. 82 in the Internet Retailer Top 500 Guide.
Every morning at 8 a.m., consumers in New York will receive offers via e-mail from the new service, called Rue New York City. The products and services, selected by the retailer’s New York team, will remain on sale for 24 hours. Offers this week include $60 for wine and cheese at a New York City rooftop bar along with cooking and surfing classes.
"In an instant, Rue New York will give our members unique, behind-the-scenes access to the best luxury brands and experiences that the city has to offer,” says Mark McWeeny, president of Rue Local. “We hold high value to our brand partners, helping them begin relationships with our members that can last a lifetime."
Rue La La members in New York also can access local offers on RueLaLa.com, where they’ll see local deals alongside other, non-local discounts.