Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
As smartphones continue to become an integral part of the shopping process, consumer data proves mobile-friendly websites are increasingly valuable.
BEAVER FALLS, PA, May 12 – As smartphones continue to become an integral part of the shopping process, consumer data proves mobile-friendly websites are increasingly valuable. In fact, a recent study from Google indicated that 79% of smartphone owners use their mobile devices to shop, whether that involves researching a product, comparing prices, or making a direct purchase.
On April 27, Pegasus Lighting launched a mobile version of their e-commerce website (http://m.pegasuslighting.com). The lighting retailer presence in the mobile space is surprisingly sparse. Pegasus Lighting saw an opportunity to offer online shoppers the convenience of a site designed specifically for smartphones while still offering the full feature-set from its main website. This includes extensive product information, product reviews, FAQs, and a dedicated Help section.
The mobile site is especially valuable for Pegasus Lighting’s many repeat business customers, who are often in the field. These customers can log into their accounts, check order statuses, review past orders, and place future orders all in the palms of their hands.
The announcement comes a year after the launch of Pegasus Lighting’s Lighting Library app, which has received positive reviews among professionals and consumers alike. The free iPhone app offers a glossary of over 100 everyday lighting terms.
About Pegasus Lighting
Founded in 1993, Pegasus Lighting is an online lighting distributor selling “unique lighting products for your special needs.” Pegasus Lighting’s under cabinet lights are among the company’s top products, along with recessed lights, LED step lights, and display lights. The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website. Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals. For more information, visit http://www.PegasusLighting.com.
Chris Johnson, Vice President