Todd Sprinkle led QVC’s foray into mobile commerce.
Consumers can shop for vehicles, parts and accessories via the app.
EBay Inc. has puts its eBay Motors buying and selling service on the road with a mobile app designed for Apple Inc.’s iPhone.
The app enables users to shop for parts and accessories by simply scanning a car or truck’s vehicle identification number, a unique code for each motor vehicle. The app then places the vehicle’s year, make and model in the My Garage feature that stores a user’s vehicle information. From My Garage, users can shop for parts and accessories on eBay from within the app. Users can choose their favorite eBay Motors listings types to display in a slideshow that runs on the app’s home screen.
Other app features enable the consumer to search for vehicles to buy; share vehicle data on Facebook and Twitter; access AutoCheck, a vehicle history report service from Experian; and access his eBay account.
EBay Motors chose a mobile app over a mobile web site in order to take advantage of a smartphone’s camera, GPS and push notification capabilities, says Steve Yankovich, eBay vice president of mobile. “For eBay mobile this means a richer shopping experience,” Yankovich says. He expects consumers to peruse the app even if they are not in the market for a car, and “get inspired for their next purchase.”
EBay says the number of vehicles sold on the auction site via a mobile device increased 110% in the first quarter over the first quarter of 2010. The company would not provide specific sales totals, an eBay spokeswoman says.