Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index advanced nearly 1% for the week.
Winners outnumbered losers nearly two to one last week as the Internet Retailer Online Retail Index advanced 0.77% last week, led by e-retailer Systemax Inc.
The Online Retail Index, which tracks the stocks of 25 online retailers and e-commerce technology providers, gained in a modestly off week for the broader stock market. The Dow Jones Industrial Average lost 0.34%% and the Standard & Poor’s 500 Index finished 0.18% lower.
It was a busy week for Systemax, No. 23 in the Internet Retailer Top 500 Guide, which sells consumer electronics through such e-commerce sites as TigerDirect.com, CircuitCity.com and CompUSA.com. The e-retailer announced the resignation of e-commerce director Gilbert Fiorentino, ending three weeks of uncertainty over his fate, and then announced a 2% year-over-year increase in first quarter sales. Investors bid up the stock’s price 16.6%.
However, a tepid earnings report sent the share price of e-retailer PetMed Express, No. 107 in the Internet Retailer Top 500 Guide, plummeting more than 13%, making it the biggest loser for the week in the Online Retail Index..
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• Systemax, 16.6%
• Netflix, 7.4%
• Keynote Systems, 5.6%
• NutriSystem, 3.8%
• eBay, 2.6%
Here are the Online Retail Index stocks that performed least well last week and the percentage drop in stock price for the week:
• PetMed Express, -13.5%
• DemandTec, -4.5%
• United Online, -3.3%
• VistaPrint, -2.1%
• Akamai, -1.9%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and Vistaprint Ltd.