Retailers shift their ad spending from TV, radio and print ads to digital ads.
The flash-sale retailer will offer more than 100 sales a month.
Flash-sale e-retailer ideeli Inc. said this week it will work with Voyage Privé, an online provider of limited-time travel deals, to offer a broader range of discounted travel discounts to web shoppers. Ideeli says the deal will result in more than 100 sales a month being offered to its 4 million members.
Ideeli, No. 310 in Internet Retailer’s Top 500 Guide, already offers discounts on upscale hotels in vacation-destination locales. The company says it will co-brand the featured travel offers selected by Voyage Privé; deals will include hotel, cruise and travel packages to destinations around the world. Voyage Privé has more than 6 million members worldwide, though most are in Western Europe. The company, which launched in 2006, is based in France.
"We greatly admire ideeli's innovative approach to the flash-sale segment and look forward to providing our travel expertise to their highly engaged, affluent American audience,” says Gilles Talec, CEO of Voyage Privé US.
In addition to travel, ideeli offers limited-time sales of apparel and accessories for women, men and children, home goods and local discounts for services in New York, Los Angeles, Miami and Washington D.C.
"Travel being a key component to our members' lifestyle, we were looking to expand our existing travel offerings and services,” says Paul Hurley, CEO and founder of ideeli. “Voyage Privé’s global inventory, travel expertise and best-in-class customer service made it the partner of choice for ideeli."
Ideeli is the latest online retailer to beef up its travel offerings, or to launch online travel sales. Last month, Overstock.com, No. 27 in the Top 500 Guide, said it would start selling hotel and resort travel packages, with the sales generally lasting two weeks.
Mark Uhrmacher, co-founder and chief technology officer at ideeli, will speak next month at the Internet Retailer Conference & Exhibition in a session entitled "Managing a complex technology implementation: The Dos and Don'ts."