The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
An IRCE speaker will give tips about how to determine an e-commerce company’s worth.
While being bought by a larger company can be a measure of success for a small e-commerce operation, many entrepreneurs don’t properly measure the worth of their businesses. At the Internet Retailer Conference and Exhibition 2011, Glen Kayll, chief financial officer of Coastal Contacts Inc., will show e-commerce operators how to properly value their companies in a session entitled “How much is my business worth?”
Kayll will draw upon the experience of Coastal Contacts’ acquisitions over the past three years, and will be joined in the session by Jonathan Thralow, a partner at Tycoons Private Equity Fund. The session will cover such areas as how profitability and marketing position can shape a company’s valuation, and how e-commerce operators can identify and hire brokers and investment bankers to guide the acquisition process.
“I’ll discuss the key considerations buyers think about when considering an acquisition and associated pricing,” Kayll says. “I’ll also walk through some suggested preparation to make the deal process smoother.”
Internet Retailer’s editors asked Kayll to speak because of his experience in corporate financial management. At Coastal Contacts he helps to oversee such areas as international finance and mergers and acquisitions. Previously, he was treasurer of PMC-Sierra Inc., a semiconductor manufacturer, where he worked on public and private investments, corporate finance and investor relations.