Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
With $23 million of Whitney-related revenue included, sales grew 54.5%.
With a continued boost from its acquisition last summer of Whitney Automotive, U.S. Auto Parts Network Inc. put up healthy top-line numbers in the first quarter.
For the first quarter ended April 2, U.S. Auto Parts, No. 59 in the Internet Retailer Top 500 Guide, reported:
- With $23 million of Whitney-related revenue included, sales rose year over year 54.5% to $87.0 million from $56.3 million.
- Without Whitney, sales increased 13.3% to $63.8 million from about $56.3 million in the first quarter of 2010.
- Net loss was $200,000 compared with net income of $1.5 million.
- Average order value was $125, up 5% from $119 in the first quarter of 2010.
- Conversion rate increased year over year to 1.71% from 1.48%.
- Total number of orders grew 66% to 702,000 from 423,000 in the first quarter of 2010.
“Our earnings performance metrics are really starting to show good results,” says CEO Shane Evangelist.
U.S. Auto Parts acquired Whitney, which owned and operates StylinConcepts.com, Carparts.com, and Allbikesupershop.com, in August in a deal valued at about $38.5 million.