Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The two retailers both launched new programs this week.
Williams-Sonoma Inc.’s youth-focused version of Pottery Barn, PBTeen, and men’s multichannel apparel retailer Jos. A Bank Clothiers Inc. both launched international sales programs this week after partnering with FiftyOne Global Ecommerce, a provider of international e-commerce services and infrastructure to U.S. retailers.
PBTeen now sells online to more than 75 countries worldwide and Jos. A Bank sells to more than 90 countries.
The retailers are using the FiftyOne platform to extend its international e-commerce operations and to accept payment in 42 currencies, with all applicable taxes, duties, and shipping costs included in full.
With the new international shipping options, shoppers from such countries as Argentina, Finland and Turkey can shop at retail sites. A “shipping to” label and flag icon appear at the top and bottom of each page.
By clicking the label or flag the consumer selects the shipping destination and her preferred currency. Consumers can buy products in one country’s currency and ship the items to another country. Prices immediately adjust on the site to reflect the selected currency. Terms listed on the sites say exchange rates are updated daily and prices are guaranteed at checkout. The retailer will accept only Visa- and MasterCard-branded cards for payment.
Applicable shipping, duty and tax amounts appear at checkout. Customers from outside the United States do not receive flat-rate shipping, free returns, gifts with purchase or gift services.
International orders go to FiftyOne’s U.S. hub, which then ships items to their destinations. Average delivery times for international orders are five to seven business days
“This is the first time PBteen will be accessible outside the U.S. and within easy reach of customers in over 75 countries worldwide,” says Janet Hayes, president of PBteen. “Additionally, our loyal U.S. customers will now have the convenience of being able to ship to friends and family all over the world.”
Williams-Sonoma is No. 25 in the Internet Retailer Top 500 Guide. Jos. A Bank is No. 214.