Retailers shift their ad spending from TV, radio and print ads to digital ads.
Jeff and Victoria Wisot will head up digital marketing and IT.
E-commerce veterans Jeff and Victoria Wisot have left e-retailer Buy.com Inc. for new positions at retail chain and web merchant Guitar Center Inc.
Victoria Wisot’s newly created position at Guitar Center, a unit of Musician’s Friend Inc., is vice president for multichannel commerce. She will be responsible for information technology for GuitarCenter.com, MusiciansFriend.com, mobile technologies and the retailer’s call center.
Previously, she was vice president of web development at Buy.com, where she worked for 10 years.
Jeff Wisot, her husband, is the new vice president of enterprise digital marketing and will oversee affiliate and search engine marketing, retargeting and marketing analytics. From 2001 to March of this year, he was vice president of marketing for Buy.com.
Guitar Center, No. 44 in Internet Retailer’s Top 500 Guide, confirmed the new hires but did not respond to requests for comment.