The acquisition will add more than 300 products to L’Oreal’s lineup.
The retailer will ship other orders for an $8 flat rate.
Department store chain and e-retailer Belk Inc. hopes to boost web sales with the launch of a simplified shipping fee schedule. Belk, No. 296 in the new 2011 Internet Retailer Top 500 Guide, is offering free shipping on orders over $99 and a flat shipping fee of $8 for orders less than $99.
Belk’s policy is essentially identical to the one Macy’s Inc., No. 17, introduced in January.
“Our Belk.com customers have indicated that they want shopping online to be easy and hassle-free and they’re always looking to save on their purchases,” says Ivy Chin, Belk senior vice president, e-commerce. “We want customers to know that we’re listening. The launch of everyday free shipping greatly simplifies our policies and processes so customers no longer have to worry about coupons or limited dates on free shipping offers.”
The new shipping policy is the newest in a string of initiatives the company has undertaken to grow its e-commerce business, including a $150 million investment in information technology.
Belk, a regional department store chain headquartered in Charlotte, NC, reported growth in e-commerce sales of 70% to $34.8 million in 2010 from $20.5 million in 2009.