Retailers shift their ad spending from TV, radio and print ads to digital ads.
Shutterfly was the big winner and Akamai the big loser after reporting financials.
Shares of Shutterfly gained nearly 13% last week after the e-retailer of photo albums and prints reported a 25% gain in revenue in the first quarter. But a 15% revenue gain in Q1 revenue was not enough to keep Akamai Technologies, a content delivery network provider, from giving up nearly 14% in share value.
Investors also bid up the share prices for eBay and Amazon after those e-retail giants reported first quarter earnings. But web retailers Netflix and Overstock.com and technology provider Digital River were among the big losers among e-commerce stocks last week after they reported their Q1 financials.
When the dust settled, the Internet Retailer Online Retail Index of 25 e-commerce stocks gained just 0.39% last week. The broader stock market fared much better, as the Dow Jones Industrial Average advanced 2.44% and the Standard & Poor’s 500 Index moved up 1.96%.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• Shutterfly, 12.9%
• eBay, 7.6%
• United Online, 6.3%
Here are the Online Retail Index stocks that performed least well last week and the percentage drop in stock price for the week:
• Akamai, -13.9%
• Netflix, -7.8%
• 1800Flowers.com, -6.9%
• Digital River, -6.6%
• Overstock, -6.3%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and Vistaprint Ltd.