May 2, 2011, 1:45 PM

Accessories e-retailer Send the Trend raises $3 million

The personalized accessories retailer also launched a new site today.

Lead Photo

Send the Trend, a fledgling online retailer that offers shoppers personalized accessories recommendations each month, announced today it has raised $3 million in funds from venture capital funds Battery Ventures, Founder Collective and other investors.

The company raised an undisclosed sum of money in the summer of 2010 and launched in October.

Shoppers can fill out a fashion profile on, and the e-retailer then offers them personalized recommendations each month on such items as jewelry, sunglasses and scarves. All items are priced at $29.95 and include free shipping in the contiguous United States.

The aim is to make it easy for women to find the items they want online, says Send the Trend CEO Divya Gugnani. “Women today don’t have time to visit 10 stores or read five magazines to figure out what to buy,” she says. “We offer them a curated collection of the season’s trend-right accessories, which are customized via the site’s style survey and their navigation of the trends on our site. We aim to make our customer’s life easier by doing the work for them.”

Along with announcing the funding round, Send the Trend unveiled a redesigned web site with such new features as voting, social sharing and one-screen checkout.

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