April 29, 2011, 11:15 AM

Survey: E-mail marketing

(Page 2 of 2)

But creative retailers can overcome the obstacles, Daniels says, such as by using animated GIF graphics files that replicate video, but without sound. He says that's "a wonderful tactic as it requires a call to action to click to a landing page to hear and see the full video."

thad@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Martecchini / E-Commerce

Questions retailers should ask about web marketing data

Five topics to be addressed when evaluating programmatic advertising options.

FPO

Sudhir Holla / E-Commerce

Top 10 omnichannel retail trends for 2016

There’s a high-stakes poker game underway, and every year fewer store-based retailers at the table.

Advertisement