The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
Brian Otis will focus on growing revenue and market share as well as developing key strategic partnerships within the e-commerce industry.
Burlington, Massachusetts ---- April 19, 2011 ---- OrderMotion Inc., the leading SaaS platform for direct-to-consumer (D2C) campaign and order management, announced today the addition of Brian Otis as its Vice President of eCommerce Sales and Business Development. Mr. Otis brings to OrderMotion over 20 years of senior level expertise in technology sales and business development both nationally and internationally. As an integral part of OrderMotion’s executive team, Otis will focus on growing revenue and market share as well as developing key strategic partnerships within the eCommerce industry.
Prior to joining OrderMotion, Mr. Otis was Vice President of Sales and Business Development at Optaros, a full service eCommerce solutions provider. As one of first employees at Optaros, Otis quickly became a key contributor to its growth by landing multiple marquis accounts in retail, eCommerce and media organizations. Throughout Otis’ career in worldwide technology sales and business development, he has consistently been a driving force in the growth of many organizations, including: Sonic Software, SwissRe, Object Design (renamed Excelon Corp.), and Coopers and Lybrand. “Ecommerce is a critical market to drive our long-term growth,” said Marty Fahey, OrderMotion CEO, “In order for us to continue to increase our market share, we need a proven leader. Brian combines a strong track record in sales and business development success with a deep understanding of the needs and challenges of the eCommerce merchant.”
OrderMotion is a Direct-to-Consumer (D2C), Web-based (SaaS) campaign and order management software company that serves the unique needs of direct response and eCommerce businesses. OrderMotion integrates with eCommerce websites as well as call centers, payment processors, fulfillment warehouses, customer service centers, and media agencies, and acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies. OrderMotion is a Certified PCI Level 1 compliant service provider, a Magento Enterprise Partner, and ideally suited for complex multi-pay and continuity order processing. OrderMotion is based in Burlington, Massachusetts and at www.ordermotion.com.