April 28, 2011, 4:18 PM

buySAFE Hires a Vice President of Business Development

Shane Lundy has more than 13 years of Internet related business development, product strategy and marketing experience.

Arlington, VA (April 28, 2011) – buySAFE, Inc., the leading provider of comprehensive consumer confidence programs for leading online retailers, announced today that Shane Lundy has joined its team as Vice President of Business Development.

"Shane is a fantastic addition to the buySAFE team, and we are very pleased to have someone of his caliber leading our business development team” said Jeff Grass, CEO, buySAFE. "As buySAFE has expanded its offerings to enable all e-commerce merchants to use our service, the ability to distribute our product broadly and efficiently has become more important than ever.  Shane’s experience and proven track record will play a key role in expanding the availability and usage of the buySAFE program through partnerships."

“I am very excited to join the buySAFE team and to help accelerate consumer adoption of online commerce.  If every online merchant was required to have buySAFE, transactional risks would be eliminated, consumer confidence would be restored and the entire ecommerce ecosystem would benefit tremendously.” said Shane Lundy, VP of Business Development. “To accomplish our mission, we will work to form partnerships with companies who have a strategic imperative to increase consumer confidence with online purchasing and through those partnerships we will work to achieve ubiquity.”

About Shane Lundy

Shane comes to buySAFE with over 13 years of Internet related business development, product strategy and marketing success. He is an innovative deal maker with a focus on distributing products and services that have the opportunity to achieve ubiquity and when such adoption has a material positive impact on society as a whole. buySAFE is perfectly positioned to help accelerate consumer adoption of online commerce and Shane will lead the effort to make it a strategic imperative for all companies in the space.

Before buySAFE, Shane was the Founder and CEO of SponsorSelect Inc. SponsorSelect is an ad network built around the concept of Self-Targeted advertising. The objective was to eliminate irrelevant ads that consumers see and increase access to IP connected content. SponsorSelect was a spin out from WeatherBug (dba. Earth Networks) in 2009 and prior to the spin out Shane was on the executive team at WeatherBug where he lead Business Development, Product Strategy and Marketing throughout his 9 years at the company. During his tenure Shane authored or co-authored several patented and patent pending technologies, SponsorSelect being one of them.Prior to joining WeatherBug, Shane was the VP of Business Development for Net2itive, a Redmond WA company focused on local sports content aggregation and distribution. Shane’s career started as an entrepreneur in the tennis industry and where he ran several profitable businesses for over 10 years.

About buySAFE

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal a year, 21 million guaranteed purchases and approximately 5,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

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