Retailers shift their ad spending from TV, radio and print ads to digital ads.
The men’s apparel retailer will offer product guidance and promos via mobile devices.
Jos. A. Bank Clothiers Inc. plans to launch a mobile app that will enable consumers to find the nearest bricks-and-mortar location for the men’s apparel retailer and also enhance in-store tasks such as shopping for accessories.
The retailer, No. 193 in the Internet Retailer Top 500 Guide, plans to launch the app first for iPhones and then a version for Android-based mobile devices. The apps will be built on vendor 5th Finger’s proprietary mobile commerce platform, RedShop Mobile.
Consumers can use the app to find which of the 500 stores operated by the retailer is closest to that consumer’s location, along with store hours, maps and directions. Customers can send e-mail offers from the retailer to their mobile phones for redemption. Once inside one of the retailer’s stores, customers can use the app to scan an item to find related ensembles and to access related offers, including store-specific promotions. The retailer did not say when it would formally launch the app.
"For 10 years we have focused our true multichannel business directly on our customers by providing platforms for them to interact with us on their own terms, and at their own convenience,” says R. Neal Black, president and CEO of Jos. A. Bank Clothiers. “Bricks-and-mortar stores, paper catalogs with telephone service, and Internet sites have all been coordinated so the customer can purchase or return any way that they choose, even across channels. Now the technology has expanded to handheld devices of all types and our aim is to have the same level of coordination and to let the customer tell us what's best for them."