Retailers shift their ad spending from TV, radio and print ads to digital ads.
Christopher Terrill is the home improvement company’s new CEO.
ServiceMagic Inc., an online service that links up consumers and home improvement contractors, has named former Nutrisystem Inc. executive vice president of e-commerce and chief marketing officer Christopher S. Terrill as its CEO.
Terrill will develop and be responsible for strategy and oversee day-to-day operations for ServiceMagic’s domestic business.
"As ServiceMagic continues to grow, we are going to increase our focus on building the brand and driving product innovation through an increasingly social- and mobile-centric lens,” says Rodney Rice, co-founder of ServiceMagic.
Terrill told online diet plan retailer Nutrisystem last week that he would be leaving to pursue other opportunities. He joined Nutrisystem, No. 56 in the Internet Retailer Top 500 Guide, in 2007, serving first as senior vice president of e-commerce. He was promoted to his most recent position in 2009.
ServiceMagic also appointed Craig Smith as president of ServiceMagic and CEO of ServiceMagic International. Smith, who joined ServiceMagic in 2000, most recently worked as CEO of the company’s domestic business. In his new role he will focus on building the company’s existing international markets in the United Kingdom and France, while also developing new markets.
“We're excited to gain Craig's leadership over our international growth as it is a perfect fit given the depth and breadth of his knowledge of the ServiceMagic business," says Rice.