A sampling of e-retailer and vendor announcements from the NRF show floor this week.
New Tools, Now Including Facebook Integration, Make Websites Relevant and Engaging by Personalizing for Every Visitor.
TEL AVIV, ISRAEL – April 25, 2011 – Personyze, a revolutionary website personalization, segmentation, and analytics platform, today announced the official launch of its software-as-a-service (SaaS) solution that provides website owners and marketers a suite of tools that provide advanced segmentation and personalization capabilities that enhance the visitor experience, improve advertising ROI, and increase average order size.
Personyze provides businesses the ability to turn their ‘one-site-fits-all’ website into a dynamic, personalized site that puts the visitor in the center. By delivering content in real-time based on each visitor’s past site activity, online search history, Facebook preferences, location, etc., Personyze can give web marketers the ability to personalize the whole site rather than just the ads and banners or landing pages.
Until recently, a large portion of a web marketers’ time and effort was spent on making the design of the site attractive, in order to catch and keep the visitor’s attention. And while design is important, research has shown that visitors spend more time on and shop on those sites whose content is relevant to their needs.
“It is a well-known fact that when searching for a product or solution, the average visitor spends no more than 5 seconds browsing each one of the search results and deciding if the site is relevant to them or not,” said Yakov Shabat, CEO and Founder of Personyze. “By deploying a platform such as Personyze, which shows visitors only the most relevant content and offers, rather than generic one, businesses can make visitors believe in a just a few seconds that they’ve come to the right place.”
New Facebook Integration
Personyze has also added seamlessly integration with Facebook; helping businesses to take advantage of the rich information contained in visitors’ Facebook profiles. Only after the visitor gives permission, Personyze’s Facebook integration leverages the power of social networks and viral marketing by allowing users to publish messages on visitors’ walls, giving you the ability to share special offers and promotions with your site visitors and their friends
Additional features of Personyze include:
- Offline tracking to measure the effectiveness of campaigns
- Email personalization
- Custom event tracking
- AdWords integration
Personyze can benefit any size business and does not require the services of a programmer. Because it resides in the Amazon cloud, data is kept secure while providing the ability to scale a website as needed.
If a visitor arrives at a website after searching "discount toys," with Personyze you can:
- Redirect the visitor to the "Toys on Sale" page and sort the product display by lowest to highest price.
- Display a banner that offers customers a 10% discount if they buy that day.
- Send a follow-up email advertising a special promotion on toys for a set number of days, if they did not buy something on their first visit.
Another example could involve two visitors that arrive at a homepage of a news website using Personyze and each are presented with a unique combination of content specific to their demographics, location, and previous browsing history. A 50-year old male from New Jersey who has shown an interest in sports and economics will receive real-time content with more sports and economics news, as well as banners from New Jersey sports and financial products companies, which target older men as opposed to content and ads focused on women’s fashions or travel destinations for young singles.
“Real-time personalization is becoming a must-have solution/tactics for any business wanting to offer a more relevant and personalized online experience to their visitors,” said Shabat. “Using the power of real-time personalization, businesses can quickly and easily improve visitor satisfaction levels, increase the amount of time visitors spend on your site, increase the number of repeat visitors and increase the effectiveness of online advertising.”
To learn more about Personyze, please visit to www.personyze.com.
Personyze was created by a group of entrepreneurs with experience in web analysis and advertising who believed websites should offer visitors an experience significantly more personal and relevant to their needs than the typical website. Personyze is a suite of tools that provide advanced visitor segmentation and online personalization capabilities – as well as seamless integration with Facebook, Google AdWords, and popular email marketing solutions such as Constant Contact – suitable for any website. Businesses that have already use Personyze have reported a dramatic improvement in number of page views, time spent on site, conversion rates, and sales (both the number and order size), as well as a decrease in bounce and exit rates.