The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Tita Freeman will drive the communications strategy and positioning for the world’s largest retail trade association.
Washington, April 25, 2011 - The National Retail Federation announced today that it has named Tita Freeman as Senior Vice President for Communications and Public Affairs. In this role, Freeman will drive the communications strategy and positioning for the world’s largest retail trade association. Freeman previously was vice president, Communications and Strategy, for the U.S. Chamber of Commerce.“Tita brings a wealth of experience leading major communications efforts on behalf of the business community,” said NRF president and CEO Matthew Shay. “Her strategic insights and expertise make her uniquely qualified to help advance the retail industry’s agenda, and to bring NRF’s public affairs to the next level.”
In 2010 NRF’s Board of Directors endorsed a new strategic plan to guide the organization into a new era of increased policy advocacy, communications and grassroots engagement. Earlier this year they tapped David French, a respected Washington lobbyist, to lead a significantly more robust government relations function. Freeman will grow and enhance the public affairs function, helping to round out NRF’s leadership team.
“One in every five American jobs belongs to the retail industry, and those jobs touch every American life in important ways,” said Freeman. “I am thrilled to be joining NRF to help communicate the value of the industry to our economy and to our country, and to help further the industry’s goals in Washington.”
While at the U.S. Chamber, Freeman led communications, including strategy, media, advertising, marketing, and online, for major initiatives on jobs and the economy, trade expansion, health care reform, and advancing free enterprise. Prior to the Chamber, Freeman was with Google’s Washington office where she developed the company’s first strategic outreach plan for engaging with trade associations and interest groups. Freeman also spent five years directing communications for the Business Roundtable, an association of CEOs of leading U.S. companies, on issues ranging from corporate governance to energy to education.
Freeman began her career with APCO Worldwide, a global public affairs firm, and in the corporate and federal markets division of LexisNexis. In 2009, she was recognized as one of the top young communications professionals in the country in PR Week magazine’s “40 Under 40” listing. A native of Massachusetts, she holds a B.A. from Williams College.As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.