Justin Bieber, Madonna and Kim Kardashian-West tweeted about the launch of EDbyEllen.com.
The Internet Retailer Online Retail Index gained 1.4% last week, ahead of the market.
E-commerce stocks and broader market indices moved up in a four-day trading week shortened by today’s observance of Good Friday.
The Internet Retailer Online Retail Index gained 1.40%, just slightly ahead of the 1.33% advance of the Dow Jones Industrial Average and the 1.34% gain for the Standard & Poor’s 500 Index.
Leading the way in the Online Retail Index, which tracks the stocks of 25 e-commerce technology providers and online retailers, were four online merchants: Blue Nile, 1800Flowers.com, Netflix and Bidz.com. 1800Flowers.com advanced after reporting a rebound quarter in which web sales grew 4% and total sales 4.7%.
Among the nine stocks in the index that lost ground this week was Systemax, which announced plans to fire its e-commerce chief.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
•Blue Nile, 8.0%
• 1800Flowers.com, 7.5%
• Netflix, 7.1%
• Bidz.com, 6.2%
• Akamai, 5.0%
Here are the Online Retail Index stocks that performed least well last week and the percentage drop in stock price for the week:
• Keynote Systems, -3.5%
• U.S. Auto Parts Network, -2.7%
• Systemax, -1.9%
• RealNetworks, -1.7%
• Digital River, -1.1%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and Vistaprint Ltd.