While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Douglas Ewert, formerly of Macy’s, will succeed George Zimmer on June 15.
The Men’s Wearhouse Inc. has promoted Douglas Ewert to CEO, the men’s apparel retailer announced today.
On June 15, Ewert will succeed George Zimmer, the retailer’s founder and chairman. Zimmer will assist Ewert in strategic matters and will continue to be involved in the retailer’s marketing activities, the multichannel men’s apparel retailer says.
Ewert joined Men's Wearhouse in 1995, served in various merchandising positions and was promoted to president and chief operating officer in 2008. Prior to his time at Men’s Wearhouse, Ewert worked at Macy's for 10 years, where his final position was divisional merchandise manager for the Western United States. Macy’s is No. 20 in Internet Retailer’s Top 500 Guide.
“I'm extremely honored and excited to be chosen by the board to lead the next chapter in this company's amazing story,” Ewert says. “I am looking forward to continuing to work closely with George and our outstanding leadership team for many more years to come."
The Men’s Wearhouse operates 1,192 bricks-and-mortar stores, as well as MensWearhouse.com and men and women’s apparel site KGStores.com, which was launched earlier this year.
In a U.S. Securities and Exchange Commission filing from late March, the Men’s Wearhouse says it is planning a major push in its e-commerce business in 2011. That includes increases in online media and marketing spending, expanded online product offerings, and staffing and technology investments aimed at improving site functionality and conversion rate, the retailer says.