Retailers shift their ad spending from TV, radio and print ads to digital ads.
Top Retailer Implements ChannelAdvisor’s Comparison Shopping and Marketplaces Solutions to Boost E-Commerce Sales.
Research Triangle Park, N.C. – April 18, 2011 ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced its partnership with Jockey International Inc., a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. Aiming to improve its brand presence and rapidly scale its online business, the apparel company now employs ChannelAdvisor’s Marketplaces and Comparison Shopping solutions.
“We sought the finest e-commerce solutions available and feel that ChannelAdvisor is definitely the best choice for Jockey.com. ChannelAdvisor’s user interface made it easy for us to scale up quickly on eBay, so that we now have a fully branded eBay store and are in a better position to manage our products,” said Jockey.com Manager of Operations and Fulfillment Shawn Burwell. “Working with ChannelAdvisor has grown our eBay marketplace business 300 percent.”
ChannelAdvisor’s Guided Marketplaces solution drastically improved Jockey’s brand presence on eBay. Specifically, using ChannelAdvisor’s ad templates and posting templates made it possible for Jockey.com to rapidly scale its business. The apparel company can now send more SKUs and process more orders, as well as participate in the daily deals that eBay offers within the marketplace.
Likewise, using ChannelAdvisor’s Managed Comparison Shopping solution guarantees that Jockey’s feeds are constantly updated for each shopping engine, decreasing the need for additional IT resources. ChannelAdvisor receives one feed from Jockey.com and launches its products on all shopping sites, saving the company time and boosting the efficiency of its online business.
“We are elated that Jockey has seen such incredible results since working with the ChannelAdvisor team. We are thrilled to work with a renowned brand like Jockey, and we look forward to developing this business partnership for years to come,” said Scot Wingo, CEO of ChannelAdvisor.
ChannelAdvisor is a software provider that helps retailers worldwide sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as the essential partner in e-commerce, ChannelAdvisor is the only company that calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of e-commerce channels and distributed accordingly. The reporting capabilities of the ChannelAdvisor platform allow retailers to track their progress across e-commerce channels to make immediately actionable, performance-based decisions. For retailers of all levels of expertise, ChannelAdvisor’s industry-certified services team offers expert advice and custom service packages. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, GSI Commerce and 129 of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.