April 18, 2011, 1:49 PM

IBM Unveils Smarter Commerce Software and Services Offerings

(Page 2 of 2)

Bringing all these elements together to help better manage commerce is a priority for businesses.  A recent IBM Institute for Business Value survey of more than 500 economists worldwide estimated that much of the $15 trillion in system inefficiencies on the planet comes from waste in inventory backlogs, failed product launches, wasted materials and ineffective marketing campaigns.

"The commerce process that used to be just about ‘selling’ has become a much broader effort that involves new ways of marketing to, serving and maintaining the brand loyalty of members,” said Shamim Mohammad, Vice President of  IT, Marketing, Merchandising, eCommerce and Supply Chain Solutions, BJ's Wholesale Club. “The new Smarter Commerce offerings from IBM will help us meet the increasing demand of our members who are now using things like social media and mobile access to gain greater power and control of the commerce process.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Wendy Wallner / Mobile Commerce

How retailers can make their mobile apps ‘stickier’

An app should be the easiest way to make a purchase, and offer other benefits, ...

FPO

Emily Carrion / Mobile Commerce

5 ways retailers can spiff up their mobile apps for the holidays

Effective apps not only boost sales, they provide an easy way to obtain customer feedback.

Advertisement