The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
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Bringing all these elements together to help better manage commerce is a priority for businesses. A recent IBM Institute for Business Value survey of more than 500 economists worldwide estimated that much of the $15 trillion in system inefficiencies on the planet comes from waste in inventory backlogs, failed product launches, wasted materials and ineffective marketing campaigns.
"The commerce process that used to be just about ‘selling’ has become a much broader effort that involves new ways of marketing to, serving and maintaining the brand loyalty of members,” said Shamim Mohammad, Vice President of IT, Marketing, Merchandising, eCommerce and Supply Chain Solutions, BJ's Wholesale Club. “The new Smarter Commerce offerings from IBM will help us meet the increasing demand of our members who are now using things like social media and mobile access to gain greater power and control of the commerce process.”