Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
The two hires bring experience from Commission Junction and SEMPO.
Online marketing agency Performics said this week it had hired two veteran online marketers for leadership positions. Dana Todd becomes vice president of performance innovation and Kevin Joyce is the agency’s new director of affiliate.
Todd will run the marketing firm’s Product Innovation team, which seeks to identify new ways to make money from web marketing. Her experience includes founding the Search Engine Marketing Professional Organization, a trade group, and its training arm, SEMPO Institute. She also led interactive marketing agencies Bien Logic and SiteLab, and founded Newsforce, a public relations services agency.
Joyce will oversee management services for Performics’ affiliate program. Most recently, he was director of advertising development for Commission Junction, the affiliate marketing arm of ValueClick Inc. Performics says Joyce launched Commission Junction’s Chicago office, managed the eBay affiliate program and oversaw client relationships with such retailers as Dell Inc., No. 3 in the Internet Retailer Top 500 Guide, the Canadian arm of Sears Holding Corp., No. 8, and Walgreen Co., No. 68.
“Dana and Kevin are true pioneers, and bringing them into our organization helps to ensure Performics will continue to stay well ahead of the curve in performance marketing,” says Daina Middleton, CEO of Performics. “Dana’s clear vision, inventive spirit and recognized thought leadership will help us develop and perfect next-generation performance vehicles. Kevin brings an unparalleled depth of expertise, industry knowledge and passion to our re-emerging affiliate practice.”
Eric Papczun, vice president, SEO, at Performics will speak at the Internet Retailer Conference & Exhibition 2011 in a session entitled "How Bing changes everything: What search engine marketers need to know." Parvez Patel, director of online marketing for Sears, will speak in a session entitled "How I found my best keywords."