The acquisition will add more than 300 products to L’Oreal’s lineup.
The retailer creates an m-commerce site that includes GPS and Facebook.
A retailer with roots in the 19th century has jumped into the 21st century with a new mobile commerce site targeting its affluent fashion buyers who carry the latest smartphones.
Brooks Brothers has launched an m-commerce site that enables shoppers to search or browse the merchant’s entire catalog of products and complete purchases. Four category links—Men, Women, Boys, Girls—sit at the top of the home page of the site, built by m-commerce technology provider Digby. Immediately below is a search box; retailers in m-commerce usually give prominent placement to the site search box for consumers on the go who want to get straight to a product they’re looking for.
Product detail pages include images, product descriptions, ratings and reviews, e-mail a friend, and the ability to share product details with friends on Facebook.
“Brooks Brothers has been a fashion and retail innovator since our founding in 1818,” says Brian Dean, vice president, direct. “We realize and understand the emerging importance of mobile and being able to access leading products anytime, anywhere, and we want our loyal customers to be able to take full advantage of that through an engaging mobile experience.”
Digby is a mobile commerce technology provider that focuses exclusively on retail. It reports 45 retailer clients, including 1-800-Flowers.com Inc., Cabela’s Inc., Godiva Chocolatier Inc., Golfsmith International Holdings Inc., The Home Depot Inc., Lilly Pulitzer, The Orvis Co. Inc., Petco Animal Supplies Inc., Toys ‘R’ Us Inc. and The Wet Seal Inc.