Retailers shift their ad spending from TV, radio and print ads to digital ads.
BestBuy.com and Apple.com placed first among large retailers in March availability tests, says Gomez.
BestBuy.com and Apple.com placed first among large retailers in March web site availability tests, says Compuware Gomez. Last month, online shoppers using Internet Explorer could access BestBuy.com 99.99% of the time, compared with 99.92% availability on Firefox. Apple.com averaged 99.99% availability in Firefox testing last month and 99.84% in Internet Explorer tests.
Overstock.com and Sears.com tied BestBuy.com with a 99.99% availability score on Internet Explorer, but finished with lower Firefox availability ratings (99.87% and 99.80%, respectively). Macys.com and VictoriasSecret.com rounded out the top five in Internet Explorer tests, tying with an average availability of 99.98%.
QVC.com and Williams-Sonoma.com tied for second in Firefox testing with 99.95%. Walmart.com (99.93%) came in fourth and BestBuy.com (99.92%) came in fifth place in Firefox availability testing.
The average Internet Explorer availability for the 24 retailers measured in March was 99.84%, according to the Compuware Gomez Benchmarks study. The average Firefox availability for the same group of retailers last month was 99.59%.