Facebook is testing a shopping-oriented section of its app, as well as a new type of ad that makes it easier to browse.
The goCart solution accesses ValueClick Media's proprietary database of anonymous user profiles.
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)-- ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), today announced the launch of its goCart retail solution, a predictive and personalized shopper marketing solution designed to drive new customers and drive sales, increase average order value and decrease cart abandonment for ValueClick Media advertisers.
The goCart solution accesses ValueClick Media's proprietary database of anonymous user profiles to arrive at a structured plan for online retailers to reach their desired audience. goCart also allows advertisers to re-message consumers who have visited their site and left without completing a purchase.
"goCart is designed to attract new buyers, and past purchasers, and drive them through the purchase funnel," said Nancy Hall, vice president of platform services for ValueClick Media. "Using specific data driven audience targeting and dynamic re-messaging techniques, we are able to serve display ads to interested and in-market consumers. We've seen significant lift for our current goCart campaigns and expect even greater success with the introduction of Guiders®."
Guiders® is an interactive, decision-making application that launches directly from a display ad unit. The application mimics an offline shopping experience by prompting consumers through a series of benefit-driven questions to determine the features they care about and then guides them to the product most likely to meet their specifications. Once that product has been identified, the application links consumers directly to multiple purchase points.
"Shopping online is an independent experience, but people still need help along the way," said Jodi Marchewitz, chief executive officer and founder of iGuiders. "Guiders® provides consumers with a virtual salesperson to point them to the right product through a simple series of clicks."
goCart also offers rich interactive catalog units, custom retail channels, mobile and iPad apps and social media capabilities.
Nancy Hall will be presenting a case study on the goCart retail solution as part of the Ad Networks & Exchanges: Navigating the Digital Ad Marketplace session at ad:tech San Francisco on Wednesday, April 13th.
The goCart retail solution and Guiders technology are now available to ValueClick Media advertisers. For more information on integrating these features into display campaigns, please contact email@example.com.
About ValueClick Media
Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick's brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit www.valueclick.com.
About iGuiders, Inc.
iGuiders has developed a customer-centric guided selling application for maximizing online marketing ROI. The company's tool makes it simple to customize a Guided Shopping Experience™ for online advertisers/marketers that can launch from display ads, text links, email campaigns and websites. The guided shopping experience replicates the in-store experience of talking to an expert. It gets people from decision to purchase much faster. iGuiders has increased online conversions to 9% by helping users think through the purchase decision process and guide themselves to the product(s) that are right for them. Located in Cleveland, Ohio, iGuiders is creating the industry standard for Guided Shopping Experiences online.