The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Customers can use the tool for free, with no download required.
Stamford, CT, March 29, 2011 -- Modern design retailer Design Within Reach (DWR) and leading interiors website mydeco.com are pleased to launch the DWR 3D Room Planner, an innovative online design tool that will enable DWR customers to design their own iconic modern interior online at dwr.com or in store at 45+ DWR Studios across the United States and in Canada. Coupling technology with classics from Herman Miller, Knoll, Cassina and DWR Design Studio will enable dwr.com visitors to furnish their own 3D room with hundreds of accurate models of real DWR furniture.
Customers can use the tool for free, with no download required. To create an accurate design of their own room, customers can upload their own floor plan or customize a room template by moving walls to the correct size and shape, and then fine-tune the room with an assortment of drag and drop windows and doors, hundreds of wall paint colors, wallpapers and floor coverings. A photo-realistic, high quality 3D design is produced in around two hours once the design is saved. Customers can then print their design, and share it with network via email, Facebook and Twitter, or with the sales people at their local DWR Studio to get comments, ideas or to purchase items from their creation.
very piece of DWR furniture or accessories used in the room design is added to an easy-to-use shopping list, ready to purchase online directly from DWR.com. Future customers will also be able to access a gallery of previously created designs for inspiration as they design their own rooms. mydeco.com CEO Nicole Vanderbilt says, “Being able to try any piece of DWR furniture in your own home and share the design with friends or family is hugely helpful when you’re trying to decide what to buy. Having experts in every DWR Studio ready to help you design your perfect room in 3D will mean anyone can create their dream modern interior.”
About Design Within Reach, Inc.
Design Within Reach, Inc., founded in 1999, is the source for the best in modern design. The company markets and sells its furniture and accessories to both residential and contract customers through its retail Studios in the United States and Canada, www.dwr.com and its phone sales team at 1.800.944.2233. About mydeco.com Originally founded in the UK, mydeco.com offers advanced search technologies and 3D room planning tools unique to the US home design market. The website, which has been live in the UK since February 2008 and launched in the US in April 2010, has developed the web’s most powerful search engine for furniture and home wares, and sophisticated proprietary design tools led by ex-Google Director Nicole Vanderbilt.