Groupon says its focus is on the bottom line, rather than top-line growth.
The program also extends the buying period from one day to three and four days.
Groupon has rolled out a category-specific deal program in Chicago that matches Groupon-subscriber interests with related Groupon offers. The company recruited Chicago-area Groupon subscribers to join its Home & Garden deal group via an e-mail invitation sent March 28 and distributed the first Home & Garden offers this week. Groupon also extended its normal 24-hour purchase window to three to four days for Home & Garden offers.
Subscribers to the Home & Garden service can expect to get a list of offers about once a week, Groupon says. The Home & Garden e-mail presents six offers, similar to how flash-sale sites, such as ideeli and Eziba, present multiple brands within one promotional e-mail. The first Home & Garden offers included an online discount deal for art e-retailer GreatBigCanvas.com and local offers for piano-tuning services and house painting.
The category-specific distribution is another way for Groupon to present subscribers with more personalized offers. Last summer, Groupon launched Personalized Deals, which presents Groupon members offers based on their stated interests and prior purchase history.
Groupon has more than 35.7 million subscribers in North America. Groupon declined to provide more details about the new offering.