The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
An IRCE speaker will give tips about how to make an app popular.
Mobile commerce may be all the rage, but offering a mobile app that consumers will use isn’t a simple undertaking. Todd Luckey, senior user experience specialist at technology consulting firm Usability Sciences Corp., will offer plenty of tips on how to make mobile apps popular during a session at the Internet Retailer Conference & Exhibition 2011 entitled “My app’s better than your app: What distinguishes the winners from the also-rans.”
One common attribute of apps that win over consumers is a high degree of helpfulness, Luckey says. Ease of use is also critical, he adds.
“This session will look at some best practices of mobile apps and how they have been implemented by several leading retailers,” says Luckey, who will share the stage with Doug Bellenger, vice president, products and technology, at consultancy Movitas. “While highlighting some of the best practices, we will also point out things to avoid.”
Luckey and Bellenger also will offer, via an overhead screen, live critiques of mobile apps for attendees who volunteer their apps for review.
Internet Retailer’s editors asked Luckey to speak because during the past five years he has conducted more than 100 usability projects all over the world in a variety of industry sectors. With the expansion of mobile, his focus has shifted to researching mobile sites and apps and the user experiences associated with them.