Retailers shift their ad spending from TV, radio and print ads to digital ads.
The local deal aggregator says mobile app downloads have grown 52% in five weeks.
Local and daily deal aggregator The Dealmap launched mobile apps for Apple Inc.’s iPhone and Google Inc.’s Android eight months ago. Already, one million consumers have downloaded the two apps, the company says.
That suggests that up to half of the two million consumers who seek bargains through Dealmap use a mobile phone to access the offers. Additionally, Dealmap’s mobile app downloads have grown 52% in the past five weeks, reaching 350,000 downloads in that time period, the company reports.
“Reaching two million multichannel users in under a year highlights our rapid growth trajectory and continues our positive business momentum,” says Jennifer Dulski, co-founder and chief executive of The Dealmap. “With more than one million mobile users, The Dealmap is also well positioned to take advantage of the continued growth of location-aware devices, which will be a key driver of local commerce going forward.”
Dealmap, which launched nearly a year ago and also delivers deals via e-mail and on its web site, also has updated its daily e-mails to deliver deals based on a user’s ZIP code. Dealmap delivers deals for 3,500 ZIP codes across more than 40 markets in the U.S. That sets it apart from many daily-deal companies that target only down to the city level, Dealmap says.
Dealmap aggregates discounts from more than 350 local and daily-deals sources, including national brands, daily-deal web sites and local businesses.
In addition to its web site, e-mail and text messages that deliver deals to consumers, The Dealmap also operates The DealExchange, a platform that publishers and developers use to access and market Dealmap deals. Publishers using the DealExchange include Microsoft Corp., which is incorporating Dealmap deals in its Bing search results, CityGrid and Savings.com. The combined reach of the publishers that distribute Dealmap deals is 85 million consumers per month, The Dealmap says.