Retailers shift their ad spending from TV, radio and print ads to digital ads.
Roger Rawlins, who was controller for DSW, also previously managed the site.
DSW Inc. this week handed over responsibility for its e-commerce site to a top financial executive at the multichannel shoe retailer.
Roger Rawlins, who started with DSW in 2006, was most recently senior vice president of finance and controller. He becomes senior vice president and general manager of DSW.com.
"In 2010, DSW.com achieved very strong sales and profit growth. During that time, Rawlins served as both our controller and the general manager of DSW.com," says Mike MacDonald, CEO of DSW. "Today's appointment of Roger as full-time general manager of DSW.com recognizes the importance of this business segment and his significant contributions to that business over the last year."
DSW is No. 184 in the Internet Retailer Top 500 Guide. The multichannel retailer operates 312 stores in 39 states.
DSW also announced that it has hired Jennie Wilson to take over Rawlins’ old job. She has worked at Limited Brands Inc. and Victoria's Secret, No. 18 in the Top 500 Guide, in senior financial executive positions.