April 6, 2011, 2:40 PM

Geeknet hires a former eBay executive to manage its media business

The parent of e-retailer ThinkGeek hires Jeffrey Drobick, a 12-year eBay veteran.

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Jeffrey Drobick

Geeknet Inc. has hired Jeffrey Drobick, a former eBay executive, as president and CEO of the company’s media division. Geeknet owns and operates ThinkGeek, an online gadget store that is No. 232 in the Internet Retailer Top 500 Guide.

Drobick takes over responsibility for such Geeknet-operated sites as SourceForge.net, which serves developers who work with open source software, and Slashdot.org, billed as a news source for nerds. He replaces Scott Collison, who resigned in March for unspecified reasons.  Drobick reports to Geeknet executive chairman and CEO Ken Langone.

Drobick comes from eBay Inc., where he worked for 12 years, most recently as vice president, customer service technology solutions.  His jobs at the online marketplace also focused on marketing, merchandising, advertising technology and developing eBay’s analytics capabilities, Geeknet says.

“Jeff brings a wealth of experience in leading a broad group, and his success in expanding eBay's advertising business will be invaluable as we continue to focus on growing top line media revenue,” says Langone.

In February, Geeknet reported that its e-commerce revenue for 2010 increased 55.4% year over year, to $76.3 million from $49.1 million.

J.J. McCarthy, senior manager of Internet marketing at eBay Inc., will speak at the Internet Retailer Conference and Exhibition 2011 in a session entitled "How eBay built a top-producing affiliate program in-house—and how you can too."

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