More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
AlertSite provides performance data to 26 of Internet Retailer’s Top 500 merchants.
SmartBear Software says it has acquired web site monitoring company AlertSite Inc. SmartBear did not say how much it paid for the company.
SmartBear’s technology, designed for software and web developers, includes code review, automated testing, performance profiling and development management tools.
AlertSite provides web and mobile performance monitoring for 2,300 clients, including 26 retailers listed in the Internet Retailer Top 500 Guide. Clients include Sierra Trading Post Inc. (No. 74), Shoebuy.com Inc. (No. 77) and Crutchfield Corp. (No. 108).
“AlertSite’s cloud-based solutions for web and mobile performance monitoring are a great addition to our existing development and testing tools,” says SmartBear CEO Joe Krivickas. “We are realizing our vision to unite operational performance with quality assurance and development, ensuring quality across the entire lifecycle of an application or web site.”
The acquisition is the latest involving online retailers as well as e-commerce technology and services firms. On Monday, for instance, Monsoon Commerce Inc., which sells technology to help retailers manage sales on online marketplaces, announced that it bought order and customer management software company Stone Edge Technologies Inc. in an all-cash transaction.
Stone Edge president and founder Barney Stone will speak at the Internet Retailer Conference & Exhibition 2011 in a session entitled “Crowdsourcing for money-saving ideas.” Todd Cabell, senior manager, web strategy, Crutchfield.com, will speak in a session entitled "The m-commerce maze: How to sort out the technology that will power the next shopping revolution." James Keller, senior vice president of marketing and business development for ShoeBuy.com, will speak in a session entitled "What e-retailers need to know about Facebook."