The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
New “CI Where-to-Buy” Facebook App Connects Facebook Product Searchers To Online Buying Options.
ORLANDO, Fla. — (April 4, 2011) – Facebook is the second most popular website in the world. People online spend up to 20% of their time on Facebook, more than with Google. Manufacturers and retailers of consumer products are scurrying to find the best way to connect with customers where they actually spend time online, which is increasingly an issue of connecting with them on Facebook.
Today Channel Intelligence (CI) announces a complete solution with the “CI Where-to-Buy” Facebook application. Using CI’s proprietary technology, the new app allows manufacturers to promote products using Facebook and connects potential customers to retailers who sell the products.
“You never know when the buying moment happens for your customers,” said Alan Fulmer, CI’s executive vice president and co-founder. “That’s why CI pioneered this technology. Now with the “CI Where-to-Buy” Facebook app, customers are only two clicks away from buying any of your products even if they’re deep in Facebook. One click brings them to a list of retailers who carry the product, and the second click is a link to the product-specific page on the retailer’s site.” Fulmer says the primary reason consumers visit a manufacturer’s Facebook page is to search for deals, discounts and coupons. That search indicates the customer may be ready to make a purchase, creating buying moments. The “CI Where-to-Buy” Facebook app minimizes noise because customers remain in their chosen social media environment while they select a product. Keeping these customers on the buying path reduces the risk of losing sales due to the inevitable distractions that pop up on the way to a retailer’s site.
The first quarter of this year, CI touched 14 percent of online product transactions, driving significant revenue and market share for its customers, who include major retailers like Best Buy and Target. With the “CI Where-to-Buy” Facebook app, the opportunity to capture more online sales increases significantly for CI customers.
About Channel Intelligence (CI)
Relied on by leading retailers and manufacturers such as Best Buy, Target, Neiman Marcus, HP Home and Home Office, Philips, and Kimberly-Clark, CI is a multinational technology company that helps advertisers boost online sales. Founded in 1999, CI offers the most complete set of performance-based e-commerce services in the industry. The CI Boost suite of services includes: Product Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy and Webstore. With offices in Orlando, Fla., Scottsdale, Ariz., Portland, Ore., London and Shanghai, the company drives $2B annually in referred sales online for retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at http://www.channelintelligence.com.