E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Choosing the right content management system can be complex, says an IRCE speaker.
With a wide range of content management systems available, each with their own lists of features and functions, selecting the right fit can be overwhelming, says Jennifer Haus, vice president of marketing for Songbird Hearing, an online retailer of hearing aids.
Haus will speak at the Internet Retailer Conference & Exhibition 2011 in San Diego on June 14 from 8:45 a.m. to 9:45 a.m. in a session titled “Content Management Systems: The technology that gives customers what they're looking for.”
“Given the tight budgets we all face, selecting an option that your business can grow into, as opposed to out of, is critical to long-term success,” she says.
Haus says a big budget is not necessary to everything that a retailer needs in a tool, including one that will accommodate growth. What a retailer does need is a clear idea of its unique business needs and how a content management system can accomplish and automate those requirements.
In the session Haus will outline the steps she took as a small retailer to determine her requirements related to both data reporting and overall usability.
Internet Retailer’s editors asked Haus to speak because she is an experienced marketing executive. Haus joined the online retailer in January 2010. She was instrumental in launching Songbird’s fully integrated e-commerce platform. Haus also has held positions with Hooked on Phonics and Bookspan.