Retailers shift their ad spending from TV, radio and print ads to digital ads.
The outsourced call center firm plans to open a subsidiary in Calgary.
Alpine Access, an outsourced provider of customer service centers that employ home-based workers, said this week it plans to hire 600 workers across Canada to support the company’s new Calgary-based subsidiary.
Alpine says two factors played a role in its Canadian expansion: demand from companies based in that country, and a deal Alpine signed with a Canadian telecommunications firm to provide at-home call center services.
“Demand for the at-home call center model has led Alpine Access to triple its geographic footprint in the U.S. and is now driving the company’s logical expansion into Canada,” says Christopher Carrington, president and CEO of Alpine Access. “Experience has shown that a strong cultural affinity is essential for providing high-quality service, which is why we feel privileged to be adding Canadian-based employees to our Alpine Access family.”
Alpine says it expects to hire the workers within two months. The company already employs 4,500 workers, including 1,100 hired over the past year, according to Alpine’s earnings statement for the fourth quarter of 2010. The company said revenue for 2010 increased 92% over the previous year.