The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The Internet Retailer Online Retail Index lost 1.5% and broader indexes fell more.
E-commerce stocks slid for the fourth week in a row, as the Internet Retailer Online Retail Index lost 1.50% last week.
Broader stock indices fell even more heavily, as Wall Street worried about the impact of the Japan earthquake and turmoil in the Middle East. The Dow Jones Industrial Average declined 1.54% last week and the Standard & Poor’s 500 Index lost 1.92%.
The top performer in the Online Retail Index was RealNetworks, which reported a smaller-than-expect loss from the Rhapsody online music-selling service. RealNetworks owns 47% of Rhapsody after spinning it off last year.
The biggest loser in the Online Retail Index was Bidz.com, whose shares fell 18.5%. A week earlier a fourth quarter sales gain spurred a nearly 11% jump in the e-retailer’s share price.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• RealNetworks, 8.2%
•U.S. Auto Parts Network, 7.3%
• Shutterfly, 5.1%
• United Online, 3.1%
• Digital River, 2.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Bidz.com, -18.5%
• Drugstore.com, -9.2%
• Bluefly, -4.0%
• Overstock, -3.9%
• Amazon, -3.7%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and VistaPrint Ltd.