March 18, 2011, 4:32 PM

Web sales climb 21% for Brown Shoe in 2010

E-commerce accounted for 4.8% of total revenue. 

Lead Photo

E-commerce gained traction across multiple brands for shoe manufacturer Brown Shoe Co. in 2010.

In previous years, Brown Shoe only broke out web sales for Shoes.com Inc., No. 182 in the Internet Retailer Top 500 Guide.  

But for the year ended Jan. 29, Brown Shoe reported:

  • E-commerce sales for all brands, which include Shoes.com and FamousFootwear.com, grew 21% year over year to about $120 million from about $99.2 million.
  • Sales for Shoes.com increased 14.4% to about $77.9 million from $68.1 million in 2009.
  • Total sales increased year over year 11.6% to $2.50 billion from $2.24 billion in 2009.
  • Net earnings grew 255.8% to $37.0 million from $10.4 million in 2009.

 Internet Retailer calculates the web accounted for 4.8% of total sales compared with 4.4% in 2009.

"2010 represented a very solid year of growth for our company,” says Brown Shoe chief operating officer Diane Sullivan.

For the fourth quarter, Brown Shoe didn’t break out e-commerce sales, but did report:

  • Total sales increased year over year 6.8% to $604.5 million from $565.9 million in 2009.
  • Net earnings decreased 31.9% to $3.2 million from $4.7 million.
comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Pablo Palatnik / E-Commerce

Holiday search marketing tips for online retailers

With Google devoting less space to search ads, those positions become more valuable than ever.

FPO

Bart Mroz / E-Commerce

Drive Back to School online sales even after classes begin

Parents don’t always get through their entire shopping list by the time school starts, so ...

Advertisement