The State of Retailing Online 2015 report finds search and email leading the pack with e-retailers.
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Sellers of low-priced items could
pay a lot more. A CD merchant,
for example, who sells a $3 CD and
charges $3 for shipping pays eBay
45 cents (15% of $3) under the current
structure, whereas a month from now
she will pay 78 cents (13% of $6). An
extra 33 cents may not seem like much,
but for sellers who sell 100,000 CDs a month this could
have an enormous impact.