The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The new service is based on Baynote’s patented UseRank technology.
San Jose, Calif., March 11, 2011 — Baynote, a leader in personalization and digital marketing optimization, announced today the availability of the Baynote Search Optimizer for Endeca. The new solution is based on Baynote’s patented UseRank ® technology which complements Endeca’s world-class search and navigation platform by harnessing the collective intelligence of site visitors as a key component in the relevancy ranking strategy. By observing user engagement to adapting search results, Baynote can assure that the “first page” of search results resonates with each user, thereby decreasing abandonment and improving engagement by upwards of 20 per cent.
Endeca is a leading search and business intelligence company. Together with Endeca’s robust and flexible relevancy ranking capabilities, including a new relevancy module which enables record boost and bury, Baynote allows business managers to leverage crowdsourced knowledge from site visitors to improve the accuracy of search results proven to increase site engagement. By pairing Baynote’s UseRank capabilities with Endeca’s new Stratify relevancy ranking module, business managers responsible for site experience can now:
- capture and incorporate collective intelligence to better target each user’s intent in the moment; and
- incorporate recommended suggestions from Baynote to boost specific records to the top of the list, enabling the first “strata” of results returned by Endeca to be based on wisdom of the crowds analysis.
“The concept of wisdom of the crowds is a critical component of what is likely most relevant to customers,” said John Andrews, vice president of marketing and product management for Endeca. “There are many factors that go into defining an optimized relevancy strategy, and the tools you use to manage this strategy need to be both powerful and flexible. By integrating Baynote’s UseRank capabilities as a key influencer into the overall relevancy ranking strategy, Endeca and Baynote are putting a very powerful tool in the hands of the business manager to increase customer conversion.”
The integration component of the Baynote Search Optimizer for Endeca was built by systems integrator, Thanx Media, the leading independent Endeca solution expert having implemented and managed over a hundred deployments.
“Adding Baynote to your Endeca implementation is an easy, low-cost means of improving your business performance by influencing search results based on user intent,” said Paul Matker, CEO of ThanksMedia. “In particular, we can assure that the top results are filled with content or products that match the user’s intent based on Baynote analysis.”
Baynote and Thanx Media are Gold Sponsors at the Endeca Discover User Conference in Scottsdale, Arizona on March 14-16.
About Thanx Media
Thanx Media is an enterprise solutions company that focuses on providing integrated solutions for B2C and B2B online retailers. The Deliver Commerce Framework, which identifies business problems and recommends the appropriate solutions, continues to fuel Thanx Media’s growth. These solutions are proven to improve conversion rates, increase revenue per order and boost customer retention. Thanx Media delivers the unexpected with best-of-breed products, industry best practices and a focused attention to business needs. Headquartered in Chicago, Illinois, USA, Thanx Media is a private company with North American operations. For more information, visit www.thanxmedia.com.
Baynote provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany. For more information, please visit www.baynote.com.