The tools build on the vast amount of information Google knows about consumers.
The company will use the financing for product development and geographical expansion.
VigLink Inc., which helps bloggers and other providers of online content earn money by sending traffic to e-commerce sites, says it has raised $5.4 million in a funding round, the company’s second. The round was led by Emergence Capital, with existing investors Google Ventures and First Round Capital also taking part.
Kevin Spain, principal at Emergence Capital, has joined the board of directors of the affiliate marketing technology provider. VigLink says it has raised a total of $7.3 million. The company plans to use the new financing for product development and expansion into new markets.
“VigLink broke new ground by automating affiliate marketing and delivering meaningful incremental revenue,” Spain says. “This round of funding cements VigLink’s position as market leaders and will accelerate the pace of the company’s already impressive growth.”
VigLink also says it has added several executives to its advisory team: Jeff Clavier, founder and managing partner of VigLink investor SoftTech VC; Auren Hoffman, CEO of RapLeaf; Kristopher Jones, founder and former CEO of Pepperjam; and Stuart Larkins, a former DoubleClick and Performics executive.