More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Fandor.com features more than 2,500 independent films that can be viewed and shared online.
Fandor.com, an online movie rental service that streams only independent and international films officially launched today. The site aims to draw fans of independent films through a mix of its video library and social features that allow subscribers to share film clips and recommendations with friends on Facebook.
The site allows access to its library of more than 2,500 films for $10 per month. Consumers can create a Fandor.com account or sign in with their Facebook credentials to receive one free rental. Facebook users can then watch the film, clip a favorite scene and attach a note and share both with their Facebook friends. The company says it is trying to replicate the social nature of how news of independent films is spread at film festivals and local art house theaters.
“Independent film fans seek a level of engagement that most movies don’t deliver,” says Chris Kelly, a member of Fandor’s board of directors. “These fans depend on personal recommendations for taste-making. It’s a natural fit for social.”
The company says users can watch films on their computers, or they can stream the film through a Boxee Box, a device that makes the online content viewable on a TV. The company is working with independent film distributors to expand the film library.