Lens Direct is projecting year-over-year sales growth of more than 40% this year.
Tony Wyatt to Oversee All Corporate Sales and Marketing Initiatives for ShowUhow Inc.
SAN DIEGO, March 3, 2011 -- ShowUhow, Inc., developer and provider of on-demand, video-based Product Guides, announces the appointment of Anthony "Tony" Wyatt to Executive Vice President, Sales and Marketing. Distributed via Smartphone, web, and social media, the company's 360-Degree Product Experience Solution enables manufacturers and retailers to deliver greater value at every stage of the consumer lifecycle, including pre-sale education, installation, and feedback.
Wyatt will be responsible for leading the sales and marketing initiatives at ShowUhow and is challenged to drive the company to its next strategic milestones. He will be leading a national sales strategy for the ShowUhow team to target leading product manufacturers and top retailers.
"Tony is a great addition to the ShowUhow team. His experience with retailers and manufacturers will be invaluable for our sales initiatives," says Kim Folsom, CEO of ShowUhow, Inc.
Wyatt joins ShowUhow after an impressive 12-year track record of sales at Indyme Solutions, Inc. He led the Indyme Solutions Sales organization, which is comprised of a national team of consultative sales professionals, as well as North American and international-based reseller partners.
At Indyme, Wyatt implemented an innovative sales strategy that rewards value-added selling; created a large accounts team; and aggressively expanded the company's presence in high-growth relationships with a diversified client roster of world-class retailers, including Walmart, The Home Depot, Target, Walgreens, Sears, Lowe's, and many others.
Wyatt holds a bachelor's degree in Education from University of Southern California and Executive Management Certification from the USC Marshall School of Business.
About ShowUhow, Inc.
Headquartered in San Diego, ShowUhow, Inc. is the developer and provider of the 360-Degree Product Experience Solution that offers manufacturers and retailers a series of video-based Product Guides for every stage of the customer
lifecycle: pre-sale, installation, feedback, and repeat business through brand loyalty.
By adding ShowUhow services to the pre-sale and installation stages, manufacturers and retailers have consistently seen faster installs, reductions in costly support calls, and increased consumer product satisfaction. ShowUhow offers engaging, on-demand Product Guides and comprehensive self-support tools that provide effective pre-sales education and set-up expectations, as well as step-by-step tutorials that improve the consumer's "out-of-box" and total product experience.
The ShowUhow network has proven to hold a customer's attention more effectively than a traditional retail website
- garnering an 8x greater average time on site than the average retail website - offering opportunities for timely product feedback and long-term brand loyalty development.
The ShowUhow service is so effective that the company guarantees a 25% reduction in product returns within the first six months on any product offering the ShowUhow 360-Degree Product Experience Solution.