The U.S. online shopping world's biggest day is here, but will strong web sales on Black Friday and Thanksgiving cut into Cyber Monday's take?
Combined sales increased year over year 34.9%.
Web-only merchants as a group continue to generate the most sales among this year’s Top 500 retailers and take business away from the rest of the market, according to a preliminary analysis of data for the forthcoming 2011 Top 500 Guide.
Combined revenue for the 176 merchants that have so far reported annual web sales increased 27.4% to $62.48 billion in 2010 from $49.04 billion in 2009. And web-only merchants make up the fastest-growing Top 500 merchant category so far with collective sales that increased year over year 34.9% to $45.6 billion in 2010 from $33.8 billion in the prior year. The results for the web-only merchants include Amazon.com, whose sales grew nearly 40% last year to $34.2 billion. But even without Amazon, No. 1 in the Internet Retailer Top 500, sales for the remaining online-only retailers grew year over year 22.6% to $11.4 billion from $9.3 billion.
The analysis of 100 web-only merchants, 41 retail chains, 28 catalog/call center companies and 7 consumer brand manufacturers also reveals:
- Top 500 consumer brand manufacturers posted combined sales of $549.3 million in 2010 from $410.8 million in 2009, an increase of 33.7%.
- Store-based retailers continue to generate more business online. The combined web sales of chain retailers grew 12.4% to $11.8 billion last year from $10.5 billion in 2009.
- Catalogers posted the lowest growth rate among all Top 500 merchant types in 2010, growing web sales 4.1% year over year to $4.53 billion from $4.35 billion.
- Without Amazon, the remaining 175 merchants experienced annual growth of 15.3% from sales of $24.53 billion in 2009 to $28.28 billion in 2010.