Retailers shift their ad spending from TV, radio and print ads to digital ads.
From 2008 to 2010, U.S. online display ads on Facebook grew 475%.
As marketers spend more of their advertising budgets online, they’re focusing more and more on Facebook, research firm eMarketer says.
In 2010, U.S. online display advertising revenue on Facebook was $1.21 billion, up 116% from $560 million in 2009 and up 476% from $210 million in 2008, eMarketer says.
In a comparison eMarketer compiled of Facebook, Yahoo, Google and AOL for the years 2008-2010, it noted that Yahoo sites consistently accounted for the largest volume of U.S. online display ad revenue. But though Yahoo accounted for six times Facebook’s online ad revenue in 2008, at $1.31 billion to Facebook’s $0.21 billion, by 2010 Yahoo was ahead of Facebook by only 19%, at $1.44 billion to $1.21 billion.
Here’s how eMarketer listed the U.S. online display ad revenue (in billions of dollars) for the four ad venues for 2008, 2009 and 2010:
Yahoo $1.31, $1.25, $1.43
Facebook $0.21, $0.56, $1.21
Google $0.19, $0.51, $0.47
AOL $0.58, $0.51, $0.47