The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Taxes and patent suits are just two areas that web retailers need to watch.
In what is rapidly becoming a hyper-competitive market, top executives need to need to keep tabs on key issues such as state Internet sales tax initiatives, says Tom Cox, CEO at Golfballs.com Inc.
Cox will chair Track A: Top retail execs address today’s important issues at the Internet Retailer’s Conference & Exhibition 2011 in San Diego on June 15. He says web retailers need to study external factors that can have a potentially significant effect on business, and do so before impact.
“The session will begin with an outline of critical issues that top e-commerce executives are facing, including current opportunities as well as challenges such as Internet sales tax and patent suit threats,” Cox says. “Then I’ll brief attendees on some best practices we use at Golfballs.com to drive sales forward and make our most important business decisions.”
Cox’s presentation is part of a group of sessions designed for CEOs and other top executives. The sessions will provide perspective on important issues and a framework for implementing practical fixes. E-commerce executives also will have a chance to meet and share ideas with colleagues.
Internet Retailer’s editors asked Cox to speak because of his 14 years of experience leading Golfballs.com, No. 487 in the Internet Retailer Top 500 Guide. He also gives guest lectures to business students at the University of Louisiana at Lafayette. In addition, Cox co-founded web site development firm Einstein Digital Media, which grew to become the second largest such company in Louisiana before being sold to Brightstar Technology Group in 1997.