March 1, 2011, 8:53 AM Uses OrderGroove to Boost B2B Customer Experience now offers customers the opportunity to receive their preferred products on a regular basis by turning any purchase into an easily-managed subscription.

Palm Desert, CA  – February 23, 2011 – OrderGroove, a pioneer in subscription programs that deliver increases in customer retention and purchase frequency, today announced that, a leading online retailer offering supplies for small businesses and restaurants, is the first office supplies retailer to introduce a subscription program that makes re-ordering products quick, easy and convenient for customers.

Branded “ReStocker” and leveraging OrderGroove’s RetentionEngineTM Subscription Platform, now offers customers the opportunity to receive their preferred products on a regular basis by turning any purchase into an easily-managed subscription. The company’s small business customers have quickly embraced the new ReStocker Auto Delivery capabilities, easing the burden on business owners and office managers while providing with a proven way to boost their business through an increase in customer retention and sales. “We knew many of our customers frequently purchased ink and toner, office supplies, break room and cleaning products and a subscription program was a powerful way to grow our business by increasing the frequency of their purchases and customer retention rates,” said David Redlich, Co-founder and CEO of “Like most retailers, providing the best possible customer experience with ReStocker Auto Delivery <>  was essential for us to move forward. The complexities of ‘getting this right’ were obvious and OrderGroove‘s subscription platform coupled with their expertise allowed us to do so easily and quickly in a matter of weeks.

So far the customer feedback and response have been terrific and we’re very excited to expand to other parts of our business.”Founded in 2004, is on the cutting edge of e-commerce and was recently named the 3rd fastest growing online retailer in the US by Internet Retailer magazine. The company partnered with OrderGroove to launch a subscription program in the highly competitive office supplies <>  market. OrderGroove’s RetentionEngine Platform was integrated and implemented on’s website to easily offer shoppers the opportunity to turn any purchase into a subscription that the customer has complete control over and managed within a shopper’s existing account.  This includes clear options for changing a delivery schedule, including accelerating orders, skipping orders or opting out of a subscription. OrderGroove also provides subscription email notifications for key events such as subscriptions started, order reminders, subscriptions canceled, items added to upcoming orders and more – so that customers are always in full control of their subscriptions.With OrderGroove, also gets immediate access to analytics, reports and customer service tools allowing the retailer to better understand its subscriber base and the impact on their business and operations.’s subscription offers are routinely tested and optimized with OrderGroove’s team of Retention Experts, to further drive response and retention to the program.

“ is a fantastic example of a company leveraging the power of subscriptions to build their brand, increase customer retention and repeat sales while ultimately driving the lifetime value of their customers,” said Greg Alvo, founder and CEO of OrderGroove. “We’re seeing a new wave of subscription programs focusing on customer convenience and ease of use and ReStockIt’s decision to outsource this core, customer-centric functionality to OrderGroove amplifies the proof that a managed and hosted solution is the best option.”About (, founded in 2004 by entrepreneurs David Redlich and Matt Kuttler, has fast become a leading online store offering supplies for small businesses. The company sells name brand business and home office supplies, electronics, restaurant and kitchen supplies, and janitorial and cleaning supplies serving the small business and consumer markets., who offers free shipping on 100,000 products, sells more than 200,000 from over 3,100 leading manufacturers such as Energizer, Hewlett Packard, and Purell/Gojo. has been honored with many prestigious awards including South Florida Business Journal Business of the Year in 2008 and 2010, Finalists for Ernst & Young Entrepreneur of the Year, and one of the fastest growing companies by   industry leading Internet Retailer Magazine.

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