The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
The Internet channel now accounts for 8.9% of total sales.
There’s wasn’t any gap in e-commerce sales for Gap Inc. last year. The specialty apparel retailer finished 2010 with a nice jump in annual web sales and for the fourth quarter.
For the year ended Jan. 29, Gap, No. 23 in the Internet Retailer Top 500 Guide, posted:
- An increase in web sales of 16.1% to $1.3 billion from $1.12 billion in 2009.
- Total sales increased year over year 3.2% to $14.66 billion from $14.20 billion.
- Comparable-store sales increased 2%.
- Net income rose 9.1% to $1.2 billion from $1.1 billion in 2009.
Internet Retailer calculates the web accounted for 8.9% of total sales in 2010 compared with 7.9% in 2009.
For the fourth quarter, Gap reported:
- An increase in web sales of 22.8% to $404 million from $329 million in Q4 2009.
- Total sales increased year over year 2.8% to $4.36 billion from $4.24 billion.
- Comparable-store sales were flat.
- Net income rose 3.7% to $365 million from $352 million in Q4 2009.
Internet Retailer calculates the web accounted for 9.3% of total sales in 2010 compared with 7.8% in 2009.