SiteSpect, a personalization platform, helped retailer B&H Photo respond to currency conversion questions and increase subscribers to its daily-deal emails.
Consumers need not be chained to their desktop to access time-sensitive deals.
Half Off Depot, a shopping site offering daily deals at retail stores, restaurants, bars, attractions and events in numerous cities across the U.S. and Canada, has launched an app for the iPhone and iPod Touch.
The app, available for free in Apple Inc.’s App Store, enables consumers to browse discounts from 50% to 90% off in their cities anytime, anywhere.In addition to the deals of the day, Half Off Depot, which launched in 2008, features a virtual shopping mall of deals. App users can access the mall in addition to the daily deals, and registered users can secure a deal in one touch.
“We’ve seen significant adoption of Half Off Depot across our 75-plus markets, and we wanted to give our loyal customers a way to access our deals on the go,” says Patrick Best, president. “With the increase in mobile phone usage and the recent rise of tablets, creating an app for iPhone, iPad and iPod Touch was an obvious first step in making Half Off Depot more accessible.”
Best mentions tablets, and like many other companies, Half Off Depot bills its iPhone app as an iPad app. However, apps for the iPhone and iPad are separate entities. An iPhone app is optimized for the screen size and functionality of the smartphone; an iPad app is optimized for the screen size and functionality of the tablet.
All iPhone apps, however, can run on an iPad. But the app appears in the center of the large tablet screen in the same size as it would appear on a smartphone. IPad users can press a button to enlarge the iPhone app to take up the entire iPad screen; however, image resolution is compromised and the app begins to blur. An iPhone app on an iPad also is not making use of the unique qualities of the iPad, such as the larger screen size.